Hot Cake

Congratulations on placing your first autoresponder in the
SendFree system!

There are a few key points I want to make sure you get out
of this Welcome Kit:

* SendFree builds your business by giving you quality
autoresponders which follow up with your prospects and
SendFree offers you advanced email marketing tools, such
as the ability to send broadcast email messages to your
lead lists.

* To take advantage of SendFree's email marketing tools as
well as the free email advertising available through the
autoresponder ad exchange, you need to promote and use
your autoresponder

Before explaining how to increase your profits using
SendFree, I first need to mention a few important items.

If you'd like to review the incoming requests prospects
make to your autoresponder you have to turn on the
feature: "Forward Autoreponder Requests."

You'll find the "Forward Autoreponder Requests" option
in your account headquarters below your autoresponder
listing. It is currently set to "No". You can change this
to "Yes" and all the email messages of people who have
requested your autoresponder will be sent on to you.

All of the prospects who requested your autoresponder are
also entered into your SendFree account's lead database.
You can view, search, edit and export your leads from the
"Manage Leads" section of your Account Headquarters.

Please be sure SendFree has your current email address
on file. If you email address becomes invalid for over a
week, the SendFree system will delete free accounts
and autoresponders.

If you need to update the email address registered with
SendFree, here's how. Log-in to your account and click
Change Member Profile link in the top grey menu bar. You
can edit any of your personal information as well as your
email address on this page.

Now, with those items discussed, let's look at how
SendFree can build your business!

WHAT IS AN AUTORESPONDER AND WHY USE ONE?

An autoresponder is an automatic email response vehicle. I
suggest you take a minute right now to test out a SendFree
autoresponder to see how effective they are. It's easy!

Simply send an email to -  tryitnow@sendfree.com
Then check your email box.

You'll automatically receive an email reply containing
a great story which highlights how you can put your
SendFree autoresponder to work for you.

Perhaps the most important reason to utilize
autoresponders is so you can compile an in-house emailing
list. An opt-in emailing list is your businesses most
important asset! It's pure gold. Why? The people on this
list are most receptive to your marketing and most likely
to buy in the near future. By keeping in email contact
with them you'll make more sales.

YOUR PROFITS ARE IN THE FOLLOW UP!

Think about it. Only a very small percentage of surfers buy
anything on the first visit to your site. And you cannot
control if they'll ever return. But if you are able to add
their email address to your opt-in list, you'll have the
opportunity to develop a relationship with them over time.

Don't believe it?

Here are some statistics from the National Sales Executive
Association that illustrate just how important it is to
have the ability to follow-up. The numbers show that most
sales are made during the 5th through the 12th contact!

2%  of sales are made on the 1st contact
3%  of sales are made on the 2nd contact
5%  of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact

Your business can no longer afford to neglect the
advantages of following up with your in-house email list.
To increase your sales and secure your position in the
competitive Internet marketplace you need to have an opt-
in list today.

HOW TO BUILD YOUR OPT-IN EMAIL LIST

The fastest and easiest way to build your own opt-in
emailing list is to offer something for free by
autoresponder. For example, you could have people write to
your autoresponder to obtain a free report, subscribe to a
newsletter, ask a question or request product updates.

With a SendFree autoresponder all incoming requests are
compiled into an easy to manage database of leads. Not
only does your SendFree account keep track of your
prospects for you it also follows up with them sending
out the follow up messages you've entered at the time
intervals you've specified.

Plus, with SendFree's Premium Service you can send out
broadcast messages to the leads in your database. You'll
have the advantage of contacting some or all of your
prospects whenever needed with important product updates,
changes in policy or informational reports. And sending a
regular email newsletter or flyer to your list is a snap!


EXACTLY HOW DOES SENDFREE INCREASE YOUR TRAFFIC?

It's simple! SendFree automatically provides you with free
email advertising just for using your autoresponder.

Every time your web form displays ads, your earn ad
credits towards having your ad run other SendFree member's
autoresponder forms ..Free!

As a result of this autoresponder ad exchange, SendFree
greatly expands your advertising reach!

* KEY POINT *  To receive the free email advertising, you
have to promote and use your autoresponder so that your
autoresponder's messages are requested by prospects and
customers.

You also can opt-out of the SendFree ad exchange and
remove all ads from your autoresponders' forms. Simply
upgrade to a Premium Service membership and you'll be
able to remove the ads.


WHEN AND WHERE TO USE AUTORESPONDERS

The short answer is to use your SendFree autoresponder in
any situation where an automated email reply would be
appropriate.

Now here are some actual examples on how you can utilize
the power of your SendFree autoresponders!

Use Your Free SendFree Web Forms on Your Site

1. Offer a free ezine! Then have people send their
subscription requests to your autoresponder. You can use
the free web forms we've provided you that are accessible
from the "Web Form" section of  your Account Headquarters.

Place a form on your site so people can enter their names
and email addresses to subscribe to your ezine. Your
SendFree autoresponder will accept their requests, send
back your Welcome Letter automatically and enter the new
subscribers into your account database for you to easily
broadcast your ezine out to them.

2. Offer a web feedback form for questions and comments!
Your site's visitors may want to contact you and a web
feedback form makes it easy for them. We've provided you
with a feedback form in the "Web Form" section of  your
SendFree Account Headquarters, all you need to do is
place the code for it on your site.

With a feedback form on your site, your visitors can submit
their questions using the form. Your autoresponder will
accept the question and send back an immediate reply to let
each prospect know you have his/her request. The next day
when you're reviewing your daily autoresponder digest you
can respond back individually to your web visitors.

3. Offer free information, software, etc. on your site so
you can track what your visitors are interested in
learning more about! Then set up autoresponders to
automate the process of handling all your visitors'
information requests.

By using the free web forms we've provided, it's easy to
have your autoresponders distribute:

* Free informational reports
* Free courses
* Free product updates
* Ebooks
* Software
* Music files
* Games
* Price Listings
* Advertising Rates

Your SendFree autoresponder will do all the work of
distributing your free information and with a Premium
Service membership your autoresponder will also deliver
file attachments. What's more your SendFree account keeps
track of who is interested in what information so you can
follow up accordingly!


Here Are Even More Powerful Autoresponder Uses:

List your autoresponders in all of your promotional
material.

1. Classified ads - Prospect who request information from
your autoresponder will immediately receive your sales
material by email. What's more your autoresponder can
automatically follow up with your prospect in subsequent
days in order to close the sale!

2. Signature file - Your Signature is a short message
about yourself that appears at the bottom of email
messages & newsgroup and mailing list postings. In your
Signature file offer a free report about your services or
a free ezine and use SendFree's broadcasting tool to send
it out.

3. Business Cards and Stationary - List your autoresponder
address as a contact email address on your letter head.
Associates who contact you by writing to your
autoresponder will be impressed with your immediate
response and follow-up.


These examples are just a starting point on how to use your
SendFree autoresponder to expand your business and receive
free email advertising through the autoresponder ad
exchange. For even more resources on effectively using
autoresponders be sure to visit the Autoresponder Tips
section of the SendFree site -
http://www.sendfree.com/tips.htm

There you have it. A blueprint for increasing your traffic
as a result of your SendFree membership. But we still
haven't mentioned the most important element to your
success. That's taking action! The benefits to your
SendFree membership - including free email advertising -
won't materialize without action on your part.

With that in mind I encourage you to complete one step
right now. Not in five minutes, not tomorrow but right
now!

What one simple step can you take immediately? Maybe its
something as simple as listing your autoresponder in your
online Signature File. Or try adding free web form to your
site. Whatever step you chose, the important principle is
to get the ball rolling.

Combine action with the ideas we've discussed and your
sure to receive a healthy amount of increased traffic and
sales for your business.

Sincerely,

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